In 2017, the first encounters that consumers have with businesses most often occur in the digital realm. In fact, the vast majority of buyers conduct some form of research online before making a purchase. This means that your company’s website often serves as the first interaction that a potential customer will have with your business. Your business is losing potential customers every day that your website fails to live up to today’s expectations for what a business’s online presence should be. Here are the ways that your website could be keeping you from being as competitive as you could be
Search engine optimization is constantly changing and evolving. The important ranking factors of ten years ago are not exactly the same as they are today, and those changes stem from how Google goes about accomplishing their goal of satisfying user intent. In order to accomplish this goal, Google needs to do two distinct things:
At Ruby Porter Marketing & Design, we started off the new year exactly as we wanted to: by launching six new websites. We were extremely busy over the holiday season, but we wouldn't want it any other way. We designed and developed multiple sites of which we are very proud. Check them out!
Synergy Brewing Systems
Last month, we examined how you can use White Hat SEO to optimize the content on your site to rank higher on the search engine results pages (SERP’s). Proper SEO is a long-term process and routinely takes months of good work before results start to be seen. For some, white hat SEO is too slow, so they turn to ways that are frowned upon but provide quicker results.
Search engine optimization (SEO) is all about trying to get your website to the top of the search results for specific keyword queries in search engines. According to Advanced Web Ranking, the top five results in a google search will receive 67% of the clicks, so good SEO can lead to a lot of clicks and therefore a lot of business. There are many different strategies to achieve high rankings and marketers often divide them into two different categories: white hat and black hat.
When it comes to marketing and design, even the smallest detail matters. Whether it’s website design, logo design or creating brochures and business cards, typography is extremely important and choosing the right typeface can make all the difference for any project. With all the different fonts to choose from, it may be a little overwhelming to figure out which one is best for you. Understanding the principles of the different styles is essential when choosing the typeface that will optimize the desired effect. Here is some insight into several of the major categories of typeface styles and their characteristics.
Facebook Ad usage is at an all time high and is extremely competitive based on the constraints that Facebook is putting on brands. Companies are constantly looking for ways to create more brand awareness and, overall, more traffic on their websites. So, Facebook Ads have become a popular strategy. Here are some tips on how to make the best of this service for your business.
The utilization of digital marketing is at an all-time high with signs to continue to grow. A major part of the success of digital marketing has to do with SEO. SEO stands for search engine optimization and it strives to improve how visible your website is to other people without having to pay for boosted posts or sponsored ads. SEO is part of almost every marketing strategy with so many users looking online. Below are five tips to improve or consider before starting an SEO strategy. If you have further questions about SEO, contact us at Ruby Porter today!
1. Follow the News
One of the biggest ways to improve your SEO is to stay up to date with the latest news. This is important because algorithms from social media channels and search engines, like Google, are constantly changing their algorithms. Our latest blog shows you some of the most recent updates that have happened in the social media world. Other great websites with the latest news are AdWeek.com, Mashable.com, and MarketingLand.com to name a few.
2. Measure Analytics
The best way to know whether your SEO strategy is working is by measuring your data. There are times when it’s really easy to think that you know the answer, but if numbers are telling you the opposite, there is something that needs to be fixed. One great way to measure SEO is by using Google Analytics. Google Analytics can be difficult to understand, but there are 5 tools that are essential for getting the most out of Google Analytics.
3. Relevant Content
Publishing strong, creative content is the best way to stay relevant and maintain a strong SEO. One great rule is to dedicate each page in your website to a specific topic. Doing so will give you the opportunity to rework the wording around that keyword and use it in different parts of the page. This gives your page a greater chance of coming up higher for users who are searching for specific words.
Not only is publishing content important, but posting and updating your website frequently plays a key role as well. Publishing frequently means you will be using more keywords which lead to your website potentially landing higher in an organic search.
4. Social Media
Social media is being used in conjunction with SEO more now than ever. When you build your website, make sure you have icons for all of your social media accounts. Vice-versa, when you are developing content for your social media accounts, incorporate keywords in your posts and redirect users back to your website as much as possible.
Creating an SEO strategy is both difficult and sometimes hard to keep up with due to the ever-changing world of online marketing. If you need help with SEO or online marketing, contact us today! We will create the right strategy for your website to increase in SEO rankings.
With everything going digital, online marketing is becoming increasingly important and more emphasis is being placed on social media due to the exposure that it has. With more content targeted at users, some social media networks are making it easier for companies to market themselves while others are making it more difficult.
Online marketing has become increasingly imperative for companies and is continuing to expand. Although various social media networks exist, Instagram is one that is attracting more attention from businesses due to having over 400 million users. Below are a few tips on how to use Instagram to market your business.
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