Search engine optimization (SEO) is all about trying to get your website to the top of the search results for specific keyword queries in search engines. According to Advanced Web Ranking, the top five results in a google search will receive 67% of the clicks, so good SEO can lead to a lot of clicks and therefore a lot of business. There are many different strategies to achieve high rankings and marketers often divide them into two different categories: white hat and black hat.
When it comes to marketing and design, even the smallest detail matters. Whether it’s website design, logo design or creating brochures and business cards, typography is extremely important and choosing the right typeface can make all the difference for any project. With all the different fonts to choose from, it may be a little overwhelming to figure out which one is best for you. Understanding the principles of the different styles is essential when choosing the typeface that will optimize the desired effect. Here is some insight into several of the major categories of typeface styles and their characteristics.
Facebook Ad usage is at an all time high and is extremely competitive based on the constraints that Facebook is putting on brands. Companies are constantly looking for ways to create more brand awareness and, overall, more traffic on their websites. So, Facebook Ads have become a popular strategy. Here are some tips on how to make the best of this service for your business.
The utilization of digital marketing is at an all-time high with signs to continue to grow. A major part of the success of digital marketing has to do with SEO. SEO stands for search engine optimization and it strives to improve how visible your website is to other people without having to pay for boosted posts or sponsored ads. SEO is part of almost every marketing strategy with so many users looking online. Below are five tips to improve or consider before starting an SEO strategy. If you have further questions about SEO, contact us at Ruby Porter today!
1. Follow the News
One of the biggest ways to improve your SEO is to stay up to date with the latest news. This is important because algorithms from social media channels and search engines, like Google, are constantly changing their algorithms. Our latest blog shows you some of the most recent updates that have happened in the social media world. Other great websites with the latest news are AdWeek.com, Mashable.com, and MarketingLand.com to name a few.
2. Measure Analytics
The best way to know whether your SEO strategy is working is by measuring your data. There are times when it’s really easy to think that you know the answer, but if numbers are telling you the opposite, there is something that needs to be fixed. One great way to measure SEO is by using Google Analytics. Google Analytics can be difficult to understand, but there are 5 tools that are essential for getting the most out of Google Analytics.
3. Relevant Content
Publishing strong, creative content is the best way to stay relevant and maintain a strong SEO. One great rule is to dedicate each page in your website to a specific topic. Doing so will give you the opportunity to rework the wording around that keyword and use it in different parts of the page. This gives your page a greater chance of coming up higher for users who are searching for specific words.
Not only is publishing content important, but posting and updating your website frequently plays a key role as well. Publishing frequently means you will be using more keywords which lead to your website potentially landing higher in an organic search.
4. Social Media
Social media is being used in conjunction with SEO more now than ever. When you build your website, make sure you have icons for all of your social media accounts. Vice-versa, when you are developing content for your social media accounts, incorporate keywords in your posts and redirect users back to your website as much as possible.
Creating an SEO strategy is both difficult and sometimes hard to keep up with due to the ever-changing world of online marketing. If you need help with SEO or online marketing, contact us today! We will create the right strategy for your website to increase in SEO rankings.
With everything going digital, online marketing is becoming increasingly important and more emphasis is being placed on social media due to the exposure that it has. With more content targeted at users, some social media networks are making it easier for companies to market themselves while others are making it more difficult.
Online marketing has become increasingly imperative for companies and is continuing to expand. Although various social media networks exist, Instagram is one that is attracting more attention from businesses due to having over 400 million users. Below are a few tips on how to use Instagram to market your business.
Having a social media presence is extremely important to your business, but how can you separate yourself from your competition? Customizing your Facebook Page is a great way to engage your audience and maintain your brand. Here are 5 ways you can give your page a makeover.
So, you have a website, but how can you tell if it’s performing the way it needs to? These days simply having a website doesn’t cut it. It’s important to make sure that your website design and development is working up to speed and is easy to crawl for search engines like Google. Here are 7 signs it’s time your website design gets a facelift.
So, we’ve talked a lot about how social media can benefit your business, but how can you increase your followers? Especially if you are starting from scratch, it can be difficult to gain the followers you seek. Here are some tips to getting more followers and activity on your social media pages.
Running a business has many facets and responsibilities, and it can often be tough to do it all. Having an online marketing team can help you decrease a lot of stress that comes with promoting your business on a regular basis, and can also help with costs of doing your own marketing. With the increasing power of the internet (and availability just about anywhere, on any device), the importance of your business’s presence also increases. Even if you are against social media for your personal use, your business should have it . An online marketing team can help you with managing your website and social media pages, write blogs for followers of your pages to read and share, and make sure you are seen as a professional business that customers cannot live without.
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