media buying.
Advertising your business is one of the best ways to let potential customers know you exist AND that you have what they need. Advertising, when purchased in a coordinated effort, gives your business a greater return than when purchased singly or in a hodgepodge manner.
Ruby Porter works with businesses to develop attractive and effective ads for a variety of media outlets (print, radio, television, outdoor, and online). We will design your ads and write your scripts, AND we will work on your behalf to negotiate the best rates and placement schedules for your budget. Put our expertise to work for your business and improve your marketing results. | 6 easy steps for getting started:
We would love to work with you. Here are six things you can do to start the process.
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what we deliver:
- Advertising Plans
- Print, Radio, Television, Outdoor, Online
- Creative Development (ad design, script writing, storyboards)
- Production Coordination + Oversight
the way we work:
When representing a client for their media buying needs, we prefer to have a copy of the company’s brand filters and marketing plan so that any advertising purchased aligns with the goals set forth in these documents. Based on the information in these documents and your budget we will propose an advertising schedule that will best meet your goals. Once approved we move forward with securing your ad time or space and then coordinate the development of your content and/or production.
When representing a client for their media buying needs, we prefer to have a copy of the company’s brand filters and marketing plan so that any advertising purchased aligns with the goals set forth in these documents. Based on the information in these documents and your budget we will propose an advertising schedule that will best meet your goals. Once approved we move forward with securing your ad time or space and then coordinate the development of your content and/or production.
why do you need a media buyer?
Buying media is a specialized skill, which requires knowledge of your target clients, consumer behavior, the media, and the criteria used to measure the value of the different outlets under consideration. Advertising sales reps can be very persuasive in proposing packages and will offer to serve as your media advisers. While their advice can be very helpful, you’ll be better served hiring a pro to handle this for you. In fact, you can do so at no cost to you since majority of media outlets pay the media buyers a commission. This is comparable to when a home is purchased or sold – a percentage of the sale goes to both the buying and listing agent.
Best reasons for hiring a media buyer:
Buying media is a specialized skill, which requires knowledge of your target clients, consumer behavior, the media, and the criteria used to measure the value of the different outlets under consideration. Advertising sales reps can be very persuasive in proposing packages and will offer to serve as your media advisers. While their advice can be very helpful, you’ll be better served hiring a pro to handle this for you. In fact, you can do so at no cost to you since majority of media outlets pay the media buyers a commission. This is comparable to when a home is purchased or sold – a percentage of the sale goes to both the buying and listing agent.
Best reasons for hiring a media buyer:
- Unbiased, third-party neutrality in media buying decisions
- More buying power and “extras”
- You no longer have to be the bad guy when saying “no” to a sales rep
when should you work with a media buyer?
Ideally, you should consult with a media buyer when you are planning your marketing activities for the year. However, you can bring a media buyer in on an “as needed” basis to represent your business. It is best to consult with a media buyer before trying to negotiate your own deals as sometimes an innocent conversation with a sales rep can limit options for your media buyer.
Ideally, you should consult with a media buyer when you are planning your marketing activities for the year. However, you can bring a media buyer in on an “as needed” basis to represent your business. It is best to consult with a media buyer before trying to negotiate your own deals as sometimes an innocent conversation with a sales rep can limit options for your media buyer.
