brand development.
Contrary to popular belief, a brand is much, MUCH more than a shiny new logo.
A brand is a name, term, sign, symbol or design, or a combination of these elements that are intended to identify the goods and services of a company or organization AND to differentiate them from their competitors. Branding is NOT about getting your target audience to choose you over the competition. Rather, it is about getting your target audience to see you as the only one who can provide a solution to their problem or satisfy their needs. It is about their experience with a brand and having an emotional connection. A good brand will:
Your brand is unique and we celebrate that. As a result, Ruby Porter delivers individualized solutions to help your brand successfully reach its full potential. When done right, your brand will live in the hearts and minds of your customers, clients and prospects. | 6 easy steps for getting started:
We would love to work with you. Here are six things you can do to start the process.
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what we deliver:
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the way we work:
Brand development is not exclusively an art or a science but rather a blend between the two. Our process for brand development begins with research so we have a baseline for where your brand is today and what is going on with your competitors’ brands. Next, we develop a brand statement. This states that if your target audience uses your services or products this or that will occur. This is a critical step as it is the launching point for all the creative and messaging that will follow. After this work is done we don’t leave you hanging. We are there for you during the implementation and training phases so you can introduce your brand successfully to your employees, customers and prospects.
Brand development is not exclusively an art or a science but rather a blend between the two. Our process for brand development begins with research so we have a baseline for where your brand is today and what is going on with your competitors’ brands. Next, we develop a brand statement. This states that if your target audience uses your services or products this or that will occur. This is a critical step as it is the launching point for all the creative and messaging that will follow. After this work is done we don’t leave you hanging. We are there for you during the implementation and training phases so you can introduce your brand successfully to your employees, customers and prospects.
why do you need brand development?
Though brand development is by no means a new idea, today’s consumers have more access to information and more choices than ever before. The result is higher expectations, and your brand’s message must captivate your target audience immediately. Whether you are starting a new business or if you've been around a while, companies seeking to experience long-term success will have to create the most welcoming, compelling, relevant, and consistent brand experiences for their customers. Bottom line – the brand is everything.
Though brand development is by no means a new idea, today’s consumers have more access to information and more choices than ever before. The result is higher expectations, and your brand’s message must captivate your target audience immediately. Whether you are starting a new business or if you've been around a while, companies seeking to experience long-term success will have to create the most welcoming, compelling, relevant, and consistent brand experiences for their customers. Bottom line – the brand is everything.
when should you develop your brand?
All the time. Because it is defined by the good, the bad, and the ugly of your business, your brand is constantly “under development” and by no means a static product. However, initial development should immediately follow your strategic marketing planning (for example, at the beginning of a new business or before the launch of a new product or service). This is because the strategic marketing planning will deliver a great deal of the research on which a brand is developed, such as your core values, who your target audience is, what connects with them emotionally, your key messages, etc.
All the time. Because it is defined by the good, the bad, and the ugly of your business, your brand is constantly “under development” and by no means a static product. However, initial development should immediately follow your strategic marketing planning (for example, at the beginning of a new business or before the launch of a new product or service). This is because the strategic marketing planning will deliver a great deal of the research on which a brand is developed, such as your core values, who your target audience is, what connects with them emotionally, your key messages, etc.
