Well, for starters, an effective social media strategy requires careful planning and management of postings and promotions, regular analytics and reports, and the production of quality content that will interest your target audience. Do you, as a business owner, have the time to juggle all of that plus your other responsibilities?
It would be challenging to say the least, unless you’re super human. Are you superhuman? We didn’t think so! Social media specialists spend their days (and some nights) working hard to make sure that your online marketing clients see a return on their investment. A social media specialist’s greatest challenge is to make quantifiable progress for clients by increasing website traffic, page hits, and referrals from other sites in a way that boosts the potential for consumerism. It’s all about timing and content – knowing what content to post for your target audience and when to post that content. But that’s also part of the fun! Our specialist loves watching ‘likes’ and Google search rankings soar as a result of his efforts.
According to Ruby Porter’s own online marketing coordinator David, social media connects businesses to their consumer demographic, but going about it the right way requires skill and tact. “If you say the wrong thing or have a typo,” David explains, “you can lose recognition very quickly.” This is where a copywriter comes in handy; the input of a skilled writer can help to minimize content misfires and mistakes.
At Ruby Porter Marketing + Design, our social media wizard works closely with our word nerd to present a cohesive and consistent online marketing campaign for each and every one of our wonderful clients. To learn more about the benefits of hiring a copywriter, check out next week’s blog post!
If you’re interested in our online marketing strategy and would like help from David and the rest of our team, contact us today.