Tips For Being Your Own Salesperson:
- Make selling a priority. Your business cannot operate without sales, they must be your #1 priority.
- Go in to each conversation with a target in mind. Know what you want to sell to customers and have a game plan for what you are going to say or do to make that happen. And, be sure to have an up-sell product/service and a down-sell product/service in mind ahead of time so you can quickly and easily adjust to their needs/abilities. Make sure to close each conversation by assertively (which is different than being rude) asking for the sale.
- Set goals and track results. This will tell you what is and is not working. Use this feedback and change your approach according to what is providing you the best results.
- Be yourself. Be genuine in all your interactions with customers and your passion for your business will show.
If you try these tips and still find that selling is just too far out of your comfort zone, hire a salesperson. For an entrepreneur or small business this can be a huge expense, but it will begin to payoff quickly. If sales is really not your thing, hiring a salesperson will be well worth your time and money. But, if you find you enjoy sales and want to hone your skills you can also hire a sales coach - someone to help teach you the art of selling. This is also another well-worth-it investment for your business.
If you're still stymied on what to do, give us a shout. We're here to help.
The Ruby Porter Team