Over the past year everything in the virtual world has become, well, flat. Minimalism has taken flight and the days of skeuomorphism, a design principle where textures are meant to look real, are long gone. Skeuomorphism is like your “oak” bookshelf that is actually made out of particle board, but covered in a veneer to make it appear to be oak. If you’re an Apple user than you’ve almost certainly experienced skeuomorphism, that is prior to iOS 7. Mobile browsing is becoming more and more popular, which is the root of this movement toward flat design and the necessity for responsive design. Elements in websites are losing drop shadows, simulated textures and other three-dimensional appearances in what appears to be the eternal death of skeuomorphism.
Is your business struggling to get found online? Are you still showing up on page 3 or later on a Google search? If so, this blog is for you. Boost your search engine rankings with some advice from an SEO expert.
First off, a responsive website is a web design that is optimized across a variety of platforms (desktops, mobile phones, tablets, etc.) with minimal scrolling, panning, and resizing. With key updates to Google’s algorithm and an overall increase in the use of mobile phones, a responsive website design is a must. Here’s a better look as to why.
First off, the purpose of Search Engine Optimization (SEO) is to boost your organic search traffic which in turn yields your business more online visitors. However, in today’s age SEO has to go beyond keywords and link building, it has to encompass an online marketing campaign (OMC). Our OMC strategy at Ruby Porter Marketing and Design focuses on SEO, content marketing, social media and brand development. Here’s why an SEO/online marketing team is a must in 2015.
At Ruby Porter Marketing and Design we’re constantly adapting to online trends and evolving our online marketing strategies. So, which strategies are working the best? For this month’s blog I’ve decided to put together our 6 most powerful online marketing tools.
One of the many services we provide here at Ruby Porter Marketing and Design is logo design and rebranding. So, for this month’s blog, we’d like to touch on some of the most important aspects of a logo design. By mastering these attributes, your logo design will be on the fast track to success!
Have you ever entered a website and found yourself becoming increasingly angry with each click of the mouse because text boxes, navigation menus and fonts keep changing or moving locations on the page? This is due to the inconsistent nature of the site, and these sites typically result in high visitor turnover rate. To ensure harmony between website and user, provide a quality experience through consistency!
If you’re like me and shoot everything in RAW, then you’ll know what a pain it is to view them quickly on a desktop computer. In this tutorial, I will show you how to view your photos quicker by batch converting your files into JPEG / TIFF. I am using CS6, however, the process for previous versions are similar.
It’s that time of year again….the new year! And with it comes a fresh list of resolutions. I am always striving to become better at what I do simply because I am passionate about it. Without skills and goals, how far can that passion take you? This year, I want to focus on improving myself as a designer. So here it goes:
When you’re creating a product as a designer-client duo, it’s incredibly important to understand each other’s terminology. I find this especially true when designing a website. The two terms that get mixed up (and inevitably cause bumps in communication) are wireframes and mockups.
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