1. Know your audience.
The first step to any online marketing campaign is to know who your audience is. Being familiar with the demographic will help you figure out what kind of content is going to be liked and shared. It can also help you determine what platforms are going to be useful to use.
2. Use humor.
3. Be memorable.
Every successful online marketing campaign is memorable. Whether people remember it because it’s funny, clever, sad, relevant, smart, or controversial, it needs to stick. Take risks and separate yourself from the competition. The safe route isn’t going to generate discussion. Your audience will appreciate a campaign that isn’t something they’ve seen a hundred times before.
4. Play to people’s emotions.
One tool that can be very useful when done right is playing to people’s emotions. Everyone remembers the Sarah McLachlan commercial for The American Society for the Prevention of Cruelty to Animals (ASPCA). The commercial soon took on a life of its own and was a huge discussion topic on the internet. Although a lot of viewers criticize the campaign for being too depressing, the ad generated over 30 million dollars for ASPCA.
5. Start a movement.
6. Make content shareable on social media.
Last and certainly not least, is making content shareable on social media networks. It’s no secret that social media has changed the game for marketing content. That’s exactly why every successful online marketing campaign incorporates a social media presence and makes content seamlessly shareable. Use images, a clever title, and have social media buttons for people to share. Creating a hashtag for your campaign is a great way to generate buzz and get people talking about it on the internet.
For your next online marketing campaign hire a team that can master all of these strategies. Let’s get started!