It’s important to keep sidebars, footer information and navigation all in the same place. If these elements hop around and change places from page to page, it becomes confusing, illogical and unfriendly to the user. This being said, continue to experiment with where you place the navigation bar and footer and side bars. However, make sure you keep them in the same spot on every page.
Typography, link color, button size, button color, background color, etc. all contribute to a great-looking design. Keeping design elements consistent is key to a successful website. In my opinion, the two most important design elements are color and typography. Keeping them consistent will yield the most cohesive results.
Users will associate colors with actions. There is a reason why people associate this blue with links. Or why red buttons scream cancel. We have been trained to recognize and associate them with actions. On a smaller scale, you can do this on your website. If you’re feeling funky and want green link buttons instead of the A-typical blue, then do it…but stay consistent and the user will understand.
Keep your typography consistent too! Having different typefaces for the body copy or varying header fonts will confuse the user. Whether or not they are unconsciously or consciously doing it, users will come to recognize a certain typeface with your body of text, headers and sub-headers. By swapping them out, your website design becomes disjointed.
How well the user is able to navigate and operate within your site is obviously important. Consistent website actions, whether user-generated or automatic, will preserve the site’s uniformity. Consider what you want to happen when a link is clicked—a pop- up box to appear or a new page opened? Decide how you want your gallery to display and make sure that follows suit with similar-elements throughout the site. A website should produce a level of enjoyment for the user, consistent interactions will encourage this.
Your content should reflect your website’s design and company’s brand. If you’re a unique doughnut shop (http://www.goglazed.com/ ) with a fun and light website, your written content should reflect that mentality. The tone will be much different, for example, than the written content for a medical business. The quality and consistency of website updates / posts are important as well. Users become accustomed to the schedule and frequency in which you update them (this could be via blog posts, gallery updates, events schedule, etc). A decline in frequency or number of posts can be off-putting for a user, which may result in a decrease in traffic. Schedule posts in advance, download organization apps or go old school and use post-it notes --whatever you need to do to ensure consistency!
These simple adjustments will result in a more streamlined, user-friendly site. Creating an inviting cyber-atmosphere will encourage new and returning visitors to frequent your site. Our design and development experts at Ruby Porter Marketing and Design can either repair your existing site or create a new one to ensure a quality user experience.