More time to focus on your business.
If you’ve ever tried to do online marketing yourself, you know that it take a lot more time than you’d think. A successful SEO/OMC takes a lot of effort for all of the following reasons: content is all about quality, SEO is constantly evolving and social media is multi-faceted. (I’ll get to all of these!). When you hire a team of professionals to take care of this, it gives you more time to focus on your business.
Quality content is essential.
The internet is saturated with content. So, if your content isn’t valuable and doesn’t have an SEO strategy, it’s just going to get lost in all of the clutter. It’s the same quality over quantity argument. One blog that has compelling or useful content that is optimized for search engine rankings is going to perform way better than three blogs that are just pumped up with keywords. Your audience will be much more likely to share or visit your site if they like the content you’re posting. This is why it’s important to leave the content writing to a professional.
SEO is evolving.
Some people say that SEO is dead. This could not be more false. Sure, there are parts of SEO that are no longer useful, but that’s because it has evolved. The way people simply search the web has changed. The world has gone mobile. To be more precise, Google found that 88% of consumers conduct local searches on their smartphone. The study also found that 50% of those smartphone searches visited a store within a day. So, an SEO strategy that is mobile optimized is going to yield more returns. Which is why you need a marketing team that is evolving alongside with SEO!
Social media is a must.
In today’s internet age, a social media strategy is a MUST. In a study done last year 92% of marketers said social media was important to their business. In that same study 97% said that they use social media to market their business. Social media can be a powerful tool in the marketing world if you can stay on top of it, which is why it’s important to hire a team of professionals!