Holidays can be a useful tool to use in social media marketing campaigns for a number of reasons. It helps personalize a campaign, makes it easy-to-share and uses trending topics in the online sphere. In fact, a lot of marketers plan major campaigns specifically around major holidays. In the spirit of Valentine’s Day coming up, we thought it would be fun to take a look at different types of marketing campaigns and how they are applied to Valentine’s Day. Here’s what we found.
Since websites are becoming more image-rich, the need for high-quality original photos has increased. However, large files can cause your website to load slower and thus drive traffic away. To help our clients, friends and followers of this blog to avoid that problem, our Graphic Designer has put together a step by step tutorial on how to resize multiple images at the same time for free. If you need help taking photos for your website, here’s our guide. Now, let’s get started.
The year is wrapping up quickly, and we thought we’d take a peek into what to expect in website design in 2016. We don’t claim to be psychic, but based on the design trends we’ve seen blow up in 2015, here is what we predict to make a splash in the upcoming year.
Nowadays it’s more important than ever to have quality original photos on your website. Whether you’re a construction business or a clothing boutique, people want to see photos of your work. Having a gallery section of nice photos on your website is important to keep a record of your work and also acts like a portfolio for your clients. Not to mention what it does for SEO and online marketing. Even if you’re just using a mobile phone, here are tips that will help you produce the best photos for your website.
If you’re an SEO nerd like me, you know how important it’s become to produce quality content on your website. If you aren’t and don’t really understand the hype about blogs, here’s why every business should blog. The statistics don’t lie! Blogs are popular and they are a great tool to boost search engine traffic. One of the best ways to create inbound links on your site (which Google loves!) is by writing regular blogs that have quality content. Here’s how to do it!
Over the past year everything in the virtual world has become, well, flat. Minimalism has taken flight and the days of skeuomorphism, a design principle where textures are meant to look real, are long gone. Skeuomorphism is like your “oak” bookshelf that is actually made out of particle board, but covered in a veneer to make it appear to be oak. If you’re an Apple user than you’ve almost certainly experienced skeuomorphism, that is prior to iOS 7. Mobile browsing is becoming more and more popular, which is the root of this movement toward flat design and the necessity for responsive design. Elements in websites are losing drop shadows, simulated textures and other three-dimensional appearances in what appears to be the eternal death of skeuomorphism.
Is your business struggling to get found online? Are you still showing up on page 3 or later on a Google search? If so, this blog is for you. Boost your search engine rankings with some advice from an SEO expert.
First off, a responsive website is a web design that is optimized across a variety of platforms (desktops, mobile phones, tablets, etc.) with minimal scrolling, panning, and resizing. With key updates to Google’s algorithm and an overall increase in the use of mobile phones, a responsive website design is a must. Here’s a better look as to why.
First off, the purpose of Search Engine Optimization (SEO) is to boost your organic search traffic which in turn yields your business more online visitors. However, in today’s age SEO has to go beyond keywords and link building, it has to encompass an online marketing campaign (OMC). Our OMC strategy at Ruby Porter Marketing and Design focuses on SEO, content marketing, social media and brand development. Here’s why an SEO/online marketing team is a must in 2015.
At Ruby Porter Marketing and Design we’re constantly adapting to online trends and evolving our online marketing strategies. So, which strategies are working the best? For this month’s blog I’ve decided to put together our 6 most powerful online marketing tools.
Cool news, samples of our work, tips and tricks for successful marketing and more. Check us out.