Branding is the tool that turns your product into a recognizable name brand. Think Coke, Apple, Audi or Nikon each a brand synonymous with their product. Name brands have inherent value that garners trust & belief in its products and services. That inherent value that comes with your product is what consumers are willing to pay for, go out of their way for.
Your brand is the public face of your business, a diplomat for you in foreign lands. If your brand isn’t able to stand out in a crowded market and make itself heard, it might be time to think about re-branding your business. Though, growing your brand isn’t simply changing your logo, there’s brand messaging, not to mention strengthening your company’s personality and culture to think about.
An update to your brand messaging can connect you with a new generation, a new set of consumers that will grow with your brand. Consumers are always looking for the next big thing, a newer better product/service and if you stay stagnant it allows your competition to move past you. Competition whose products and services can’t compare to yours.
Your business’ personality is driven by the culture you foster within. A re-branding can help liven up your current culture and help attract a new type of employee – to form a workforce that is driven and excited like the culture you want to project. A re-branding is a great way to wipe the slate clean, learn from the past and create a newer better future for yourself.
A re-branding can help you stay dynamic. As a small business grows, a re-branding can show your old customers that you put money back into the business, an honorable trait often overlooked by businesses these days. New customers with prior knowledge of your products and services will see your business as becoming more sophisticated, reaching a new level of complexity and confidence not seen in the competition.
New technology spurs on business development and if your business is tech based, then keeping pace with new business trends is a must. Your brand should reflect your ability to meet the needs of the times and your literature should express your interest in and your contributions toward the ever developing business landscape. Customers who hunger for growth and change abhor status quo’s… Be a game-changer, catch their eye with the first glance and hold it. Turn that prospective buyer into a life-long customer.
The re-branding gurus of Ruby Porter Marketing & Design aren’t here to sell you a product; we are here to provide our expertise. We are here to help you make the best decision for your business and your future. Whether you’re contemplating a new logo, new brand guidelines, or a complete re-brand of your entire business, we’re here to get you where you want to be. Give us a call or shoot us an email anytime, we’d love to talk to you about what the future holds and to alleviate any fears or misconceptions you may have with marketing your company in a new light.