Visits to LivingSocial and Groupon websites
Groupon has experienced tremendous growth and success in recent years. But with similar deal sites exiting the daily deal market, it is clear these sites can not sustain the amount of customers that they used to.
Recently, Facebook killed off Facebook Deals, its competitor to Groupon and other daily deal sites after just four months. Despite Facebook's 750 million users, they were unable to make their deals work. Perhaps more surprising is Yelp's withdrawal from the daily deal market. Yelp was more knowledgeable of local markets, a large asset in the daily deals market and yet still couldn't pull it off.
There are an increasing number of smaller entrants in the daily deal market posing a threat to the big players Groupon and LivingSocial. Groupon is currently working on a location based daily deal program to help them compete in what has become a very saturated market. But will it be enough to keep them afloat? Only time will tell.
What do you think? Will you keep using daily deal sites?
Cheers,
The Ruby Porter Team
Source: http://mashable.com/2011/08/30/one-too-many-daily-deals/
Recently, Facebook killed off Facebook Deals, its competitor to Groupon and other daily deal sites after just four months. Despite Facebook's 750 million users, they were unable to make their deals work. Perhaps more surprising is Yelp's withdrawal from the daily deal market. Yelp was more knowledgeable of local markets, a large asset in the daily deals market and yet still couldn't pull it off.
There are an increasing number of smaller entrants in the daily deal market posing a threat to the big players Groupon and LivingSocial. Groupon is currently working on a location based daily deal program to help them compete in what has become a very saturated market. But will it be enough to keep them afloat? Only time will tell.
What do you think? Will you keep using daily deal sites?
Cheers,
The Ruby Porter Team
Source: http://mashable.com/2011/08/30/one-too-many-daily-deals/
