Color has a huge impact on how customers react to a product. Understanding how colors affect consumer purchasing behavior is highly important for marketers. As the following graphic (via Kissmetrics) shows, 93% of customers place visual appearance and color above other factors when shopping. Customers are persuaded by visual cues, the strongest of which is color

So how does color affect consumer behavior? Different colors are associated with different types of products and shoppers. When designing your product, packaging and logo, make sure to consider who your customers are and what colors will have the greatest influence on them.

Now that we know color is important, what about other factors that influence consumers purchases? Overall design also plays a significant role in consumer purchase decisions, particularly for online shoppers. This graphic shows that 42% of online shoppers base their opinion of a website on overall design alone and 52% said they would not return to a site if it had bad overall aesthetics.

Whether your designing a website, product, or logo, make sure you are using colors and aesthetics that speak to your target customers.

Have more questions about color? Ask us.

Cheers,
The Ruby Porter Team