Traditional Media and New Media... Did you know that these two marketing strategies are very different from each other? Or even what they are? Traditional media is what everyone is used to seeing on mediums such as television, radio, magazines, newspaper, billboards, etc. New media is digital and interactive. Some places where new media can be found are on the Internet, websites, social media networks, games on all consoles, mobile devices, etc. The great thing about these two different strategies is that they can play off each other. For instance, it's good to have traditional media pieces running at the same time as new media pieces as they allow you to reach a broader audience and reinforce your brand/message from a variety of touchpoints.
Here are examples of brands that do a nice job integrating traditional and new media:
Red Bull: Red Bull created a "Red Bull Stash" campaign that went around all over the United States and hid Red Bulls in neighborhoods, behind fences, in gardens, etc. People who liked Red Bull's Facebook page were able to type in their zip code and receive clues to where the cans were hidden. Red Bull created a successful social media scavenger hunt.
: If any business or brand can learn from someone else, they could definitely learn from Starbucks. Starbucks does an amazing job of communicating with its followers, engaging them and responding to feedback. Take a look at Starbuck's Facebook page here
. We hope these examples give you some help when you are trying to integrate new and traditional media.Cheers,The Ruby Porter Team
Typography is everywhere, and, without realizing it, it dictates to us the mood and essence of whatever we’re looking at. Much studied and loved by many graphic designers, typography is more than just the words on the page, it can tell a story. Different fonts are like the different characters, making us read differently, with different tempos, different voices, and different moods.
In this campaign from Think! Road Safety from the UK, typography is used to create two different characters and thus a whole back story. The first font looks like one that would be used in a “See Jane Run” book, while the written font looks like the hand of a child drawing with paints. The juxtaposition of the two with the severity of the message creates a compelling argument to be aware of your actions to set a good example for your children. In this example especially, we are confronted with how different fonts have a voice all their own. As you read, switching from one font to the other is like reading a text book to hearing the sound of a child’s voice. When choosing the right font for your branding or advertising, be sure to think of the voice that you want to be heard and how you can play with that to create a strong brand essence.
The Ruby Porter Team